{"id":5484,"date":"2024-11-19T06:00:00","date_gmt":"2024-11-19T14:00:00","guid":{"rendered":"https:\/\/www.malwarebytes.com\/press\/?p=5484"},"modified":"2024-11-18T11:10:51","modified_gmt":"2024-11-18T19:10:51","slug":"new-malwarebytes-research-unmasks-baby-boomers-deep-concerns-over-privacy-and-security-of-gen-ai-tools","status":"publish","type":"post","link":"https:\/\/www.malwarebytes.com\/press\/2024\/11\/19\/new-malwarebytes-research-unmasks-baby-boomers-deep-concerns-over-privacy-and-security-of-gen-ai-tools","title":{"rendered":"New Malwarebytes Research Unmasks Baby Boomers\u2019 Deep Concerns Over Privacy and Security of Gen AI Tools\u00a0"},"content":{"rendered":"\n

Research highlights broad distrust of GenAI among Baby Boomers; t<\/em><\/strong>echnology seen as a bigger threat than social media platforms<\/em><\/strong> <\/p>\n\n\n\n

SANTA CLARA, Calif. \u2013 November 19, 2024 \u2013 <\/strong>Malwarebytes, a global leader in real-time cyber protection, released new research<\/a> sharing the deep concerns of Baby Boomers around generative AI (Gen AI) tools and platforms. The research highlights a widespread distrust of Gen AI, as individuals between the ages of 60 and 78 increasingly see these tools as a greater threat to personal data than traditional social media platforms. An overwhelming 82% of participants expressed concern about the security and privacy of their personal information when using AI tools.  <\/p>\n\n\n\n

The findings arrive at an important time for consumers, as AI developers increasingly integrate their tools into everyday online life\u2014from Meta suggesting that users lean on AI to write direct messages on Instagram, to Google forcing users by default to receive \u201cGemini\u201d results for basic searches, to Apple packaging its latest devices with its text-editing, image-generating, notification-summarizing Apple Intelligence. With little choice in the matter, consumers are responding with robust pushback. <\/p>\n\n\n\n

\u201cWith the release of ChatGPT nearly two years ago, generative AI tools have taken the world by storm,\u201d said David Ruiz, Senior Privacy Advocate, Malwarebytes. \u201cCompanies, individuals, and even cybercriminals are taking advantage of AI tools and platforms to serve up customer service, spit out web templates, and create mass email sends. However, many older adults are unaware and distrustful of these tools.\u201d <\/p>\n\n\n\n

\u201cAI is being thrust upon consumers whether they like it or not, and while last year saw basic uses\u2014like AI-driven cybercrime and consumer chat tools\u2014next year will bring more sophisticated AI scams, including realistic deepfakes tailored to individuals,\u201d said Michael Sherwood, VP of Product, Malwarebytes. \u201cIt\u2019s critical that younger generations step up to educate their parents and grandparents on the risks and benefits of AI.\u201d <\/p>\n\n\n\n

Key Findings<\/strong> <\/p>\n\n\n\n