Scammers are abusing Meta’s copyright-reporting system to suspend people’s Instagram accounts and then hold them for ransom, according to the BBC.
Criminals file fake copyright complaints with Instagram, claiming that an account is using material it doesn’t own. Repeated complaints can trigger a temporary account suspension from the platform, locking out the victim even though they haven’t done anything wrong. The criminal then moves the conversation to another platform, such as Telegram, and demands a ransom to withdraw the complaint.
We’ve reported on a similar scheme before. In that case, scammers abused Instagram’s reporting system to get accounts taken down and then charged their owners to restore them.
The BBC interviewed the owner of a history-focused Instagram account who said that he had been hit by copyright claims multiple times from the same email address. Repeated copyright claims can eventually result in an account being disabled, making this particularly damaging for people who use Instagram to generate income.
The account holder eventually paid $50 in cryptocurrency because he said it could take weeks for Meta to deal with his claim and that they were unhelpful to begin with. However, the scammers targeted him again immediately afterward.
Users do have free support routes, including the appeal option that comes with the copyright notification and Instagram’s in-app Help section. Paid options include the 24/7 access to a support agent that comes with Meta Verified, while Meta Business Support is available to some eligible business and advertising accounts.
The scam works because Meta has automated much of its processing of copyright complaints. It doesn’t verify the authenticity of complaints when they are filed, and repeated complaints can result in an account being temporarily taken down. Its policy says that only rights holders or their authorized representatives can file a complaint, but it doesn’t check their ID before acting. That means criminals can pretend to be rights holders or their lawyers and get away with it.
AI could make it easier for scammers to file these fraudulent complaints at scale, turning the attack into a trawling exercise. If they convince just a few victims to pay a ransom, it can become worth their while, especially if Meta takes too long to resolve the problem manually.
The BBC spoke to one Instagram account owner who said that he had lost brand contracts over the issue. Meta hadn’t been able to assure him that the problem wouldn’t happen again, he said.
This problem is drawing legal scrutiny. In India, the Delhi High Court is examining whether social media platforms can legally suspend user accounts over copyright violations. In a separate case, Meta acknowledged in court that 13 copyright strike notices against one Instagram user were fraudulent and restored the account.
Meta told the BBC that it fights deceptive behavior intended to scam people. After reviewing the accounts identified by the BBC, it restored affected content and added unspecified protections intended to prevent similar attacks. However, the company hasn’t announced any blanket protections designed to fix its “suspend first, verify later” approach.
Law enforcement advises victims not to pay the ransom because that feeds the scammers. It also doesn’t guarantee that they won’t hit you again. In fact, it might make them more likely to do so if they know that you are willing to cough up.
Copyright complaints are also commonly used as phishing lures. We have previously reported on scammers sending fake copyright warnings to X users and convincing copyright notices to YouTube creators. Those attacks tried to steal people’s login details. In this case, the scammers are abusing Instagram’s genuine complaints system to get accounts suspended.
How to protect your Instagram account
- Turn on two-factor authentication. This will not prevent fraudulent complaints, but it can help protect your account if scammers also try to steal your login.
- Check copyright complaints in Instagram. Don’t rely on links or screenshots sent by email, Telegram, or another messaging service.
- Don’t pay to have a complaint withdrawn. Paying does not guarantee that the scammer will withdraw it or leave your account alone.
- Don’t share login details or verification codes. A scammer may use the copyright complaint to steer you toward a fake Instagram login page.
- Use Instagram’s official appeal process. Keep copies of the complaint, ransom demands, usernames, email addresses, and payment requests as evidence.
Scammers don’t need to hack you. They just need you to click once.
Malwarebytes Identity Theft Protection catches suspicious activity before it becomes a problem.
