In what seems like yet another attempt to adapt its platform to prepare for new regulations, Facebook has started rolling out a new feature called Link History.
Link History allows users to view and re-visit links they have visited with their Facebook browsing activity.
Obviously Facebook will tell us that the new feature is for its users’ benefit, but we can see several ways in which this benefits Meta even more. The only positive for me is that it could be a handy option for finding that thing that you saw on Facebook that one time, but you can’t quite remember the details. This gets defeated partially by the fact that users that have Link History enabled report they were unable to see the Link History page at all when looking at Facebook on their laptop.
However, as Facebook tracking goes at least this is an option that you have some control over. On most, if not all, popular websites you’ll find Meta’s and other’s tracking pixels. With an ongoing battle against cookies and other trackers, this may be a new way for Facebook to track its user’s behavior.
With Link History, Facebook now has another separate place where it stores details about the websites you visit along with the settings to control that data. Settings that are, deliberately or not, hard to find and easy to misinterpret.
The company itself says:
“When you allow link history, we may use your information to improve your ads across Meta technologies.”
Translated, this means that they will use the information to provide you with targeted ads.
Recently Meta got sued over coercing users to pay to stop tracking. Organizations concerned about our privacy say that by doing this, Meta has changed the user’s choices from “yes or no” to “pay or okay.”
So this may be another attempt to follow users around on the web. Unlike on your desktop, clicking a link in Facebook, or Instagram, will open a special browser built into the app, rather than the default browser of the device.
For now, a limited number of Android and iPhone users will see this option appear in the Facebook Mobile Browser. But the company says it will roll out the option globally over time.
How to turn link history on or off
Link history is turned on by default so you will have to opt-out if you don’t want it.
- Tap any link inside the Facebook app to open Facebook’s Mobile Browser.
- Tap the three dots (more actions) in the bottom right (sometimes at the top right), then tap Go to Settings.
- To turn link history on, tap the slider to on (blue) next to Allow link history, then tap Allow to confirm.
- To turn link history off, tap the slider to off (grey) next to Allow link history, then tap Don’t allow to confirm.
Note: When you turn link history off, this will immediately clear your link history, and you will no longer be able to see any links you’ve visited. Facebook promises to delete the link history it’s created for you within 90 days.
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